Customer Reviews Can be Valuable for Your Business

Made sense to you? Share it now!

We’ve seen that online reviews can boost ROI for your company or product. But just how do companies feel about including online reviews on their site? What benefits and drawbacks do businesses believe that including reviews might have? Online review platform provider Trustpilot teamed up with research and insight firm Econsultancy to answer these questions by examining the voice of the customer and how businesses use reviews.

According to the report, 79 percent of businesses believe that online reviews play an important role in consumer decision making, and they’re right.

54 percent of businesses still fear that negative reviews with bring negative exposure for the business. However, 83 percent of reviews written by consumers in the last year have been positive, according to the infographic. Additionally, 90 percent of customers will return if an issue is resolved quickly and efficiently, and 15 percent of consumers are more like to do business with a company if they see a response to a negative review that was resolved.

To see which departments are most responsible for online reviews, view the infographic below.

View Source

Originally posted 2017-02-23 07:08:22.

Made sense to you? Share it now!
Not shareable enough? READ  Is Content Marketing a game changer in Digital Marketing?

About The Author

Related posts


Not something you could not wait to read?

Drop that.

Try a random editor's pick from's 16k+ colorful collection, or scroll thru our infographic tweets, pins or instagram posts! We always have

something to open your eyes, if not make your day.


Dig "iN"