Digital advertising in Australia: The engagement paradox

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Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

This new infographic from agency Signal illustrates how Australian marketers are spending more on their advertising budgets in order to keep pace with an increasingly hyper connected consumer base. Australia now has the highest digital ad spend per user in the world.

Although Australian marketers are pouring advertising dollars into digital channels at a world-leading pace these ads often fail to engage the consumer who think the ads are irrelevant and annoying. According to recent studies, 81% of Australians now use ad blocking software and as much as one in five will not see any digital ads in a 30-day span. Australia also has the lowest-click through rates for banner ads in the world.

This new infographic from Signal provides actionable advice for Australian advertisers on how to better utilize their digital ad spending.

To get more value from their digital investments, Australian marketers need better addressable media solutions that will help them be more relevant, target customers more precisely, and improve overall advertising efficiency.

View the infographic below:

ausads16.jpg

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Originally posted 2016-03-29 15:18:39.

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