Psychological reasons why our brains crave infographics

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It’s common knowledge that visually appealing content gets more shares and engagement across social channels, but did you know that your brain craves infographics and visuals for scientific reasons?

This infographic by Gary Lipkowitz explains why there has been a huge increase in information displayed visually recently and what has made them so successful.

Did you know it only takes you 150ms to process a symbol and a further 100ms to attach a meaning to it? Impressive!

#psychology #brain #infographics #persuade #engage #understand #visualization #informationoverload

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Originally posted 2015-04-26 02:22:28.

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Not shareable enough? READ  The Social Marketer's Guide to Infographics

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