The Power of Visual Storytelling in Content Marketing

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How can visual storytelling help market a business?

In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a large dedicated design team to serve up quality dose of visual contents, as even a small marketing staff can easily capture photos using mobile devices, and post them via Instagram, Twitter, Facebook, LinkedIn, and other social media platforms and blogs in a matter of seconds.

How it works: Visual storytelling allows you to promote your products without necessarily having to tell people about them. Therefore, your prospects are able to decide for themselves without feeling pressured or sold. Through powerful visual storytelling, businesses are able to evoke emotions, thus, developing a deeper engagement with their audience.

Visual storytelling helps connect, inspire, and engage your brand with your audience better and faster than a simple text. But what makes powerful visuals?

Principles of Visual Storytelling

Recently, Getty Images and NewsCred collaborated to create a marketer’s guide to visual storytelling entitled, “The Power of Visual Storytelling”. It outlined the four key principles that make a powerful visual–authenticity, achetype, sensory, and relevancy.

1. Authenticity – Because of the ever evolving platforms of media such as Instagram, YouTube, and Facebook, visual language today changes more rapidly than ever before. If you want to seem up-to-date, you have to keep up.

2. Archetype – For hundreds of years, archetypes have been used to tell stories. Nevertheless, classic storytelling archetypes are still a powerful storytelling tool being utilized today.

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3. Sensory Currency – Despite the fast-paced lifestyle and information overload, consumers still yearn for sensory stimulation. As technology takes toll in our lives, we develop the desire for human contact, hands-on activities, and other ‘real’ things.

4. Cultural Relevancy – Inclusiveness and diversity are just some of the issues that are culturally relevant in the era we are living through today. Though not everyone favors social shift, incorporating cultural relevancy in visual storytelling makes for a good and powerful campaign as it creates a deeper emotional connection.

Want more? See the infographic below:

The-Power-of-Visual-Storytelling-in-Content-Marketing

This article by Jomer Gregorio.

 

Originally posted 2015-09-10 11:00:15.

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