The Science of Creating Highly Shareable Infographics

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Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.

So, what’s the secret? Thanks to the folks at Siege Media, we have a much better idea. Using BuzzSumo, they analyzed the 1,000 most-shared infographics in the past year to weed out the common characteristics of the most popular ones.

Their analysis covered color scheme, word count, length (in pixels), and other cool findings — like the social networks on which infographics about certain topics perform best. They found that infographics on the topic of health performed best on Facebook and Pinterest, while infographics about social media and business performed best on Twitter and LinkedIn.

To learn more about the science of the most popular infographics, check out the infographic below from Siege Media. You can refer to these results to create a data-driven strategy for your own infographics.

 

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Originally posted 2015-12-22 01:10:39.

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