Looking for a little light reading over your summer vacation? Infographics, which are used by 67% of B2B content marketers, are the perfect snackable content piece, as they’re easier to consume than a full-length eBook or white paper, but still provide key information in a fun, succinct way.
In this post, we’ve rounded up 10 content marketing infographics to make your summer reading list a little bit more colorful. Enjoy!
History of Content Marketing (CMI)
Helpful for content marketing newbies and veterans alike, this infographic from CMI provides an extensive history of content marketing, beginning with its roots with Benjamin Franklin’s printing business.
Building Your 2016 Content Strategy (ZenContent)
Suitable for anyone developing a content marketing strategy, this infographic pulls together recent B2B and B2C statistics and metrics, along with tips on how to set and reach content marketing goals.
The Periodic Table of Content Marketing (Econsultancy)
This infographic was released in 2014, but it’s a classic asset that can be referenced again and again. It’s also a great resource if you’re looking for ideas for new formats or platforms you haven’t tried.
The 3 Rs of Content Marketing (Marketo)
Produced by the experts at Marketo, this infographic covers the 3 Rs of content marketing to extend the shelf life of your original content: reorganize, rewrite, and retire.
B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends (Glance Marketing)
Adapted from this year’s benchmarks report from CMI and MarketingProfs, this infographic is a good example of how to create interesting visual assets even if you don’t have original research to share (as long as you use proper attribution).
A Look at How Content Can Transform Salespeople (Kapost)
While some infographics rely on current statistics and studies, others are timeless pieces you can continually reuse. This evergreen example from Kapost offers tips for sales representatives on using content to become trusted partners to their prospects and clients.
The Top Dogs of B2B Content Marketing (Fresh Perspective Copywriting)
Anyone who’s created an infographic knows it can be difficult to brainstorm a theme that is entertaining and also aligns with your copy. In this example, however, Fresh Perspective Copywriting makes it look simple with their dog show theme.
The Mixology of Content Marketing (JBH)
JBH, a content marketing agency in the UK, packed this booze-themed infographic with stats, examples, and informational tips in a clean and color-coordinated design, to explain how to create various types of content.
Walking the Content Marketing Tightrope (Insights in Marketing)
This infographic plays with a balancing theme to explain how content marketers can successfully create compelling content that pushes prospects through the buyer’s journey without being too salesy – another example of a theme that ties in nicely with the information presented.
Content Marketing: Rockin’ the World of B2B (Partner Marketing Group)
This example from the Partner Marketing Group is brief and uses simple statistics and proof points, but the rock and roll theme makes it fun and memorable.
B2B Video Marketing (BrightTALK)
This infographic relies heavily on statistics but uses graphs, charts, and the movie theater theme to create a story rather than just a list of numbers and percentages.
Originally posted 2017-01-01 15:00:23.