Infographic design trends 2018 will certainly follow the rules of graphic design trends 2018. However, infographics have this specific and obligatory feature that you need to keep in mind when designing: the information.
When it comes to infographic design trends 2018, the creativity and experiments will prevail but presenting the information in a visually appealing way still remains a top priority. Both visual and textual elements should be focused on communicating the information on which the infographic was based. Now, let’s see which trends will make an impact on infographic design in 2018. Let’s start!
1. Interactive infographics
Movement, in all its shapes: videos, GIFs, interaction, is proven to generate the highest engagement rates. It simply nails the attention and holds it for longer than any other visual tool.
Naturally, infographics are marketing mediums which can easily catch the attention but when there’s movement involved, their power even multiplies. One of the leading infographic design trends 2018 is exactly the movement. Whether in the form of interactive infographics, or infogifs, infographics which move will be highly attractive in 2018.
Here are a few examples of infographics which interact while you scroll. These high class infographics are basically websites and they take a lot longer to be created than an image infographic. However, the result is mind-blowing and highly engaging.
An alternative to static infographics is infogifs. The dynamics they create are highly appealing and almost hypnotize the user to keep scrolling. (Well, in a good way!) Unlike interactive infographics, they don’t act like separate websites but they still bring life to the content. Plus, they are extremely shareable!
3. 3D Illustrations
3D is a design technique that has been in the dark for the past several years but it seems that it makes its way back to the spotlight. In 2018 many infographics will go 3D following the example of the modern graphic designs. The great thing about adding a third dimension is that it gives a whole new feeling of depth. It almost makes the design look real. For infographics this means one thing: a design that communicates the concept even better.
Creative typography has been a major trend for several years now and it will surely continue to be hit in the year 2018. Typography is the art of depicting text and like any other art, it comes in many shapes and forms. Now, the most important rule when it comes to typography in infographic design trends 2018 is: go as creative as you can as long as you keep it readable.
The following infographic is a pleasant combination of flats, gradients, textures, and creative typography. The numbering, being an important part of the infographic flow, is presented interacting with other graphic elements – the moon. The numbers are also hidden behind some composition elements which gives the feeling of depth.
In the era of vector illustrations and retina images pixelization is somehow well forgotten. However, the look that has been avoided for years and considered unpleasant is back and it looks more modern than ever. Pixelized typography and pixelized graphic elements are considered ultra modern for 2018.
6. Negative space
Negative space is among the top trends for 2018. Whether in the form of a negative space typography, or negative space graphic elements (the infographic below includes both), this technique makes every design an eye-catchy art piece.
When combined with other trendy looks for 2018, such infographic design is simply doomed to success. A watercolor background with texture and flat illustrations accompany negative space elements in the infographic below and the result is absolutely mesmerizing.
7. Bright Colors
One of the leading trends for the past few years will continue to rule the web in 2018. Bright colors are fun and engaging. They easily catch the attention of the user which is exactly what every infographic designer strives for. They can be combined with flat style illustrations, gradients, 3D graphics and even photography.
Just be careful to make the design easy on the eyes. Avoid bright text, especially neon nuances. Bright text on a bright background is too risky. It’s better to bet on white or black typography to make sure it’s easily readable. Just like in the following example.
8. Flat Design
Flat is the king of infographic style and for a reason. Its simplicity makes it perfect for visualizing complex data and statistics. You could never go wrong with going flat. We can tell, it’s the safest choice for an infographic design. A drawback would be the high competition among flat infographic designs. It would be a challenge to escape from the ordinary and come up with something people haven’t seen, yet.
Brightly colored gradients will be a huge hit in 2018 in graphic design and therefore, in infographic design, as well. Due to their ability to steal the spotlight, they need to be scarcely used and carefully combined with the other elements.
In the example below, the designer has used a beautiful and super trendy colorful gradient timeline, combined with greyish elements and light subtle background.
10. Combination of Styles
After a few years of flat style dominance, the web needed to mix things up a little bit. In 2018, combining flat elements with gradients and textures will be highly trendy. Whether you prefer to design in one color and its nuances, or you’ll bet on a multi-color experience, you don’t need to limit your design elements to only one style. Right on the contrary! Pushing the limits is exactly what the users want to see in 2018.
Here are a couple of examples which prove that combining styles actually looks awesome:
This infographic is designed in one color with its shades and nuances. We also see three different styles used for the avocado character alone – flat for the shoes and the pie chart on the belly, texture for the body and gradient for the face.
Bright color transitions are perfect for backgrounds as well! The designer of this infographic has combined sections of flat backgrounds with sections of red-yellow gradients and flat illustrations on top. The overall result is an eye-pleasing feast of colors and an engaging infographic design.
11. Custom Art Illustrations
These days, you can hardly find an infographic which lacks illustrations. (Good news for us, right?)
Having the whole infographic as one illustration raises the bar for infographic design quite high. Plus, this is the style where designers and illustrators conjoin powers to produce something really innovative and unique. Flat infographics are a top trend because of simplicity but they look alike to a certain extent, whereas illustrations make each infographic design a one-of-a-kind masterpiece. This is why this trend will inevitably be one of the most preferred in 2018.
Custom art can also come in the form of multiple illustrations. Such strategy gives the designer the freedom to arrange the graphics in the composition according to their own taste and perspective, while they keep the artistic vibe.
So, it turned out the horizon for infographic designers are expanding in 2018. There will be more creativity, more imagination, and certainly more innovation in the field of infographic design.