Growth hacking is a sorely misunderstood topic…
To some, the phrase “growth hacking” might seem like the latest buzzword for “marketing.”
But growth hacking requires absolute focus on a specific goal: grow as quickly as possible.
Of course marketers care about growth too, but not to the same extent as a growth hacker.
This clever phrase was coined by Sean Ellis in 2010 (click here to learn more) and has been popularized by fast growing startups in Silicon Valley like Uber and Pinterest.
But growth hacking is not just for early-stage startups…
It’s for smart marketers and forward-thinking businesses of all sizes, in every industry!
That’s why I want to show you my top 12 growth hacking techniques and strategies that you can use right now…
1. Use a two-sided referral program:
People are 4 times more likely to buy when referred by a friend. Two-sided referral programs reward new customers and referring customers for participating. Best Tool: ReferralCandy
2. Utilize retargeting ad tools:
Bring visitors back to your website after they leave with ads that follow them to other popular sites and social feeds. Average retarget ads can lead to a 1000% increase in brand searches and a 720% lift in site visits after 4 weeks. Best Tool: AdRoll
3. Leverage 3rd party platforms:
Find websites, blogs, directories, apps, etc. that already have the audience you want, like Airbnb did by creating an auto-posting option for Craig’s List. It may even be as simple as signing up for the right online communities in your niche.
4. Leverage other people’s audiences:
When you guest blog, get quality backlinks, connect with influencers and get press coverage, you tap into well established audiences that you can use to quickly grow your own audience and customer base.
5. Rollout contest and giveaways:
AppSumo was able to get 140,000+ subscribers in 10 months by promoting targeted contests and giveaways. By collecting entrant contact info, you’ll be able to grow your email lists at lightning speed. Best Tool: Gleam.io
6. Send “thanks for trying” emails:
Consolation prizes are the best way to convert giveaway participants that didn’t win into paying customers. Use discounts and freebies to say thanks and drive more sales. Best Tool: MailChimp
7. Target competitors social fans:
Grow your social fan base by 1,000 or more per week by simply following and engaging your competitors’ fans. By doing this you’ll know new followers will be interested in your products and brand. Best Tool: CrowdFire
8. Create online communities:
Burberry’s ecommerce sales surged 50% year-over-year by building their own online community. They attract new prospects and build relationships with current ones by curating user-generated content using a unique #hashtag. Best Tool: Gleam.io
9. Personalize the experience:
30% of Amazon’s sales come from recommendations. When you create contextual experiences you can increase sales by giving shoppers exactly what they want to see. Best Tool: Bunting
10. Use drip emails for onboarding:
Companies that automate lead nurturing emails can see 10% or greater increase in revenue in 6-9 months and a 451% increase in qualified leads. Best Tool: MailChimp
11. Send custom abandonment emails:
68% of online shopping carts are abandoned before a sale is completed because people get easily distracted (especially online). Bring them back to your site using email reminders to alert them they still have items in their cart. Best Tool: AbandonAid
12. Utilize invite based rewards:
Harry’s was able to generate 10,000 leads in 10 days by getting people to share their products with their friends via social media. This type of one-to-one sharing is a powerful way to amplify word of mouth quickly. Best Tool: ReferralCandy
Originally posted 2016-03-14 01:09:59.