Smack in the middle of the Information Age, we all absorb visual and textual information from several mediums every day. We watch TV, text message, listen to the radio, browse the Internet, play video games, and more.
In fact, according to statista.com, Americans spend a mind-boggling average of 11+ hours a day on electronic media. That’s a lot!
As business owners, you know where your audience is, but how do you use that knowledge to your advantage? Well, one of the best things you can do is make the information about your business easier to understand. Your prospective clients don’t want to read pages of text to understand what you make and/or what services you offer.
Incorporating visuals is key to keeping your audience’s attention. So, what better way to clearly present data, layout a process, or explain a complex topic than by combining words and images cohesively into that beauty that is an infographic?
I’m just going to come right out here and say it: I love infographics and the science of using design to facilitate communication.
But, just in case you’re not geeking out over this visual media as much as I am, here are three reasons that may cause you to think differently and help you understand how creating infographics can give a huge boost to your marketing.
The numbers prove that visual content is a preferred means of communication on social networks.
Originally posted 2016-02-08 09:10:33.