If you want to improve the performance of your sales force, you need to ensure marketing activity is giving them an advantage.
Sales and Marketing Alignment
A key part of aligning sales and marketing is to ensure your business gains a foothold during the early stages of your customer’s buyers’ cycle. That’s because if you do, the likelihood of attracting more leads and closing more sales increases significantly.
Here are seven reasons why sales and marketing alignment pays:
Originally posted 2017-01-01 14:49:26.