The architect Frank Lloyd Wright said, “Business is like riding a bicycle. Either you keep moving or you fall down.” In the sales world, this is especially true. Selling–whether you’re selling on social media or making cold calls–is a process that must constantly stay in motion. A rolling stone gathers no moss, right?
You won’t be surprised to hear me tell you that a significant portion of the sales industry has shifted over to selling on social media. You may be surprised, however, to learn just how significant is the difference in results seen by social sellers v. non-social sellers. A new infographic from Sales for Life investigates 2015 trends in selling on social media to predict what we might see over the next 12 months. Their infographic is based on an independent study conducted with over 300 sales professionals.
“The importance of Social Selling will continue to increase in 2016 as 62.9% of respondents state that Social Selling is important to close more business,” reports Sales for Life. Additionally, social sellers were much more likely (63.4%) than non-social sellers (41.2%) to report an increase in their company’s sales revenue.
While the correlation between success and selling on social media is a positive one, only a small 8.5% of social sellers actually use a program that is fully integrated into the sales process. The vast majority of social sellers are either self-taught or use no formalized program. What are some of the other challenges to being a social seller?
Challenges to Selling on Social Media
The top three challenges are:
- Insufficient training
- Lack of ROI measurement
- Limited implementation
Overall, businesses aren’t sure where to start and how to successfully incorporate it into their existing sales strategy. Scalability is another major issue for growing companies.
Social selling is expected to strengthen and improve over the next 12 months. In fact, “91% of Social Sellers report an expected revenue increase in their company’s sales revenue in the next 12 months,” which suggests that those who are selling on social media seem to believe their efforts are paying off.
Where to Sell On Social Media?
See the full infographic below for more statistics and insights about social selling in 2016. Do you have a social media strategy in your sales department? What has your experience been like? Tell us in the comments below.
For many people the “Social Selling” process is a little confusing.
There are 2 ways you can go about implementing social selling into your business.
1, Direct sales from a social media platform [Very hard to do, but possible if you build up a trusted brand]
2, Getting people FROM social media platforms and onto your email list/funnel [Easier to do, but you still need to build trust first]
#2 is what most people mean when they talk about social selling, this is why your email list is SO important to a blogger and small business owner.
But things are changing fast, and the future of selling socially will look a little different than it did in 2015. SalesforLife shares this great infographic going some stats from 2015 and some changes in 2016 you should look for.
Here are some quick Stats for 2016
84% of Social Sellers utilize LinkedIn, the highest among the social platforms measured.
61% of organizations using Social Selling report a positive impact on revenue.
72% of sales professionals feel that they are not proficient with Social Selling.
91% of Social Sellers report an expected increase in their revenue.
(Text in Italics beneath infographic image by John Paul Aguiar)
Originally posted 2016-01-01 09:00:30.