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A Guide to Creating Effective, High-Converting Infographics

You’ve probably seen infographics on other people’s websites and thought how neat it would be if you could utilize this powerful visual platform in your own marketing campaigns.

The good news is you can. Infographics are relatively easy to create and — when used properly — often attract a high ROI.

The value of infographics 

Did you know that as much as 90 percent of the information gathered by the human brain is visual? On top of that, your mind processes pictures and images 60,000 times faster than textual content.

Infographics can include both visual and textual items, and the array of colors, graphs, and images make them incredibly powerful.

Visual content also does a great job of connecting the dots. Infographics are able to break down difficult concepts into digestible bites by presenting information in a visual, easy-to-understand manner.

In essence, infographics can be trumped only by videos when it comes to explaining information, data, and statistics.

Key elements of successful infographics 

While they’re potentially very powerful, infographics are also easy to mess up if you aren’t careful. In order for it to be successful, an infographic needs to contain the following:


    • Story. Infographics are essentially stories. They need to have an easily identifiable subject or theme that runs through the entire image from start to finish.




    • Compelling imagery. According to Sophia Zlatin, Marketing Manager at Fatcow, “An infographic is only as powerful as the images that make it up; and furthermore, they should be unique, of high quality, and compelling.” You may be able to find clipart or stock photos with ease, but original imagery is typically going to be far more effective.




    • Simplicity. The entire point of an infographic is to make a complex issue or argument more understandable and relatable. In order for an infographic to be successful, it must be relatively simple.




    • Facts. You can’t forget about facts, research, or data. While compelling images are critical, they need to be based on concrete, proven facts.




    • Shareability. Finally, infographics have to be shareable. The best way to do this is to include an embed code alongside the image, as well as sharing it on all major social networking platforms yourself.


Tips for designing appealing infographics 

While these foregoing five elements may sound great, how do you follow through and develop a high-converting infographic that has a story, incorporates compelling imagery, is simple, backed by facts, and shareable?

Here are a few tips:


    • Start with a relevant study. The best place to start is a relevant study. For example, if you operate a chiropractic care clinic, a study that claims, say, 75 percent of patients report successful outcomes from chiropractic care would be worth looking at. If the study is credible, it probably has additional numbers and facts that may allow you to produce an in-depth infographic.




    • Plan around a target market. After you locate relevant data points and information, you want to develop an angle. Who is your target market and how do you want to appeal to it? You obviously can’t change the data, but you can certainly choose how you want to display it and which facts to highlight.




    • Find a design template. Once you have a story in place, you need to find a design template … or create one if you’re a designer by trade. There are plenty of online resources that can help you through this process, including some free options.




    • Get feedback. There’s a critical step that most people overlook, and it takes place between the design and publishing phases. Before releasing your infographic to the public, find a group of people and ask them for honest and critical feedback. The information you gather here can make a huge difference.




    • Share it. Finally, you share your infographic with the world. Start by placing it on your company website or blog with embed code. You’ll also want to include some text that informs readers that you’re comfortable with them sharing it — as long as they give you credit. Next, head over to your social media profiles and post a link to the infographic there.


Put it all together 

Do you believe infographics could work for your business? If so, it’s important to find ways to incorporate them into your existing marketing plan.

Infographics have never been as potentially effective as they are today on the web, so don’t wait too long before acting. Now is the time to make them work for you.

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Originally posted 2016-04-08 11:10:59.

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