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Analyzing Facebook Apps of Leading Brands

Social opt-ins allow brands to obtain information about individuals in exchange for the use of their app. These relationships are an effective way for both brands and individuals to get what they want, granted that both parties are knowledgeable about what the relationship entails. Check out this infographic by Neolane to learn more about the way social opt-ins are used by brands to market to consumers.

Via: Neolane

Originally posted 2015-01-26 11:58:45.

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