Which digital platform is the best arena for your next targeting campaign? [#Infographic]
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A Color✨Emotion Guide: What tone is your company logo?
Types of Media: What is Earned Media?
#Infographics #Marketing #audience #branding #websites #searchwords #practices #content #promotions #mobileapps #mobilewebsite #socialmarketing #Blogs #internet #email #R
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Google AdWords – A Beginner’s Guide
Trying to dive straight into AdWords with the little time that you have whilst running a business can be a daunting task, with many business owners abandoning the platfor
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How Women Want to Interact With Brands Online: Websites and social accounts still trump apps
Women interact digitally with beauty and clothing brands the most. Getty Images According to a new study conducted for Adweek by product review
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The sneaky psychology of advertising
We’re confronted with thousands of brand exposures every single day. Everywhere you turn there’s another logo or advertisement for a product or service. In order to get t
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What Consumers Are Really Looking for in a Wired Home
The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really l
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March Madness Marketing Stats, Viewership Trends
With the Super Bowl behind us and the World Series a season away, March Madness is the next big viewership opportunity for marketers to create a huge splash for their bra
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The Evolution Of The Storefront [#Infographic]
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Online shopping is taken for granted these days; however, many shoppers can remember a time before e-commerce. How did we get from brick and mortar stores to shopping onl
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150 Years of the Best Holiday Campaigns
Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did a single advertising campaign raise o
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The Science Behind Why Native Ads Work
With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. But they can't ignore this, as people are inc
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From Town Halls to Targeting, Political Advertising Has Come a Long Way – A look at the programmatic trail to the presidency
From "Eisenhower Answers America" to "Yes We Can". Videology Long before the birth of Facebook Live town halls, there were town halls in real life. Before there were digi
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