The road to modern marketing [ infographic ]
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Why Snapchat Matters To Marketing
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Marketing Technologists: Who They Are and Why They Matter
The digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies are developed to help support initiatives. But managing
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6 Science-Backed Principles That Will Help You Build A Loyal Audience
Have you ever wondered what can turn one-off readers into raving fans? After all, raving fans are the ones that often turn into life-long customers. And that’s what you w
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A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says
Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter,
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Amazon dominates with the smartphone shopper
An A to Z Guide to Personal Branding
Bruce Springsteen doesn’t send me email often. Okay, he never has. But if he did, I promise you I’d open it. What’s on your mind, Boss? I have to know. Why would I be so
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How important is the smartphone to shoppers?
The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that m
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The Secret to Marketing to Busy People Who Don’t Have Time to Read
In an age of information overload, it's easy for your marketing message to get lost in the noise. One of the best ways to get your content noticed is by telling co
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Customer Reviews Can be Valuable for Your Business
We’ve seen that online reviews can boost ROI for your company or product. But just how do companies feel about including online reviews on their site? What benefits and d
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Don’t abandon. Rekindle. [iT’s iN.] [#Infographics]
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Remix and recap your forelorn paper into a pin-up model. That's the idea. Use infographics. Get stand-up recognition for the midnight oil you've burnt writing, be it yest
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8 Reasons Marketers Should Still Care About Infographics
Do infographics have a place in the modern internet user’s cache of enjoyable content anymore? Or are they a thing of the past? Once a sure-fire way to draw attention to
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