This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast ch
Ask 10 people what content marketing is, and you’ll likely get 10 different answers. It’s often this nebulous, undefinable thing passed around marketing teams like a hot
Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything fro
Even though ‘Growth Hacking’ has been a hot topic for some years now, some people still get confused to what it’s all about and how it differs from traditional marketing.
Customer experience, starting right from first sales call to after sales service, is the new competitive differentiator compelling companies to change their mindset, reor
A word largely unknown in 2009 is now something that PR firms are filling my inbox with daily. They are all over social media, and they sneak up on me anywhere I might ex
Have you heard of a “gifographic”? It’s ok if you haven’t – the term is just starting to pick up steam. They are the new kid in town: dynamic, cool and always fun to hang
We've all wondered it before. Maybe we've Googled in hope of finding an answer. Maybe we've asked someone for help. Maybe we've just worried in silence. How much should I
Data revealed during the annual industry event show there's no stopping social or mobile. Advertising Week XII, the Lollapalooza of marketing and media, brought with it a
The numbers are in and brands still to this day prefer to communicate via email, and consumers still want to receive them. In fact, over any other lines of communication
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