Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’
In order to successfully launch marketing campaigns, it is imperative to have the creativity and copywriting skills to develop effective calls to actions. The proverbial
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In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for
Do you send out regular email newsletters to your subscriber base? Do people actually open them and read what you have to say? Hoot Design share their tips for better ema
Many companies spend a lot of time with their email marketing campaigns to engage their email list subscribers. Over time engagement levels trend downwards and it is up t
Is your 2016 marketing plan on trend? It may seem like every time you turn around there's a new marketing trend to figure out – and while it can be daunting to stay on to
Any self-respecting marketing professional or small business owner running their own marketing are always on the lookout for new tools to help them streamline their work.
I’m about to go on vacation, which means I’ve been searching for the best clothing and gear to buy for my trip, adding my favorites to my Amazon wish list. Those picks, i
If someone wants to see the great pyramids of Giza or visit the Taj Mahal in India, they will need some help and maybe even a companion. Advice from family, friends, tour
What are the differences between agile marketing and traditional marketing? Here's a look at the biggest differences—and why you should consider agile marketing, accordin
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