150 Years of the Best Holiday Campaigns
Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did a single advertising campaign raise o
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From Town Halls to Targeting, Political Advertising Has Come a Long Way – A look at the programmatic trail to the presidency
From "Eisenhower Answers America" to "Yes We Can". Videology Long before the birth of Facebook Live town halls, there were town halls in real life. Before there were digi
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The Ultimate Copywriting Crash Course, as Taught by Mad Men
If you didn’t love Mad Men, I don’t even know how to talk to you. Mad Men ended after 7 incredible seasons… …which is a terrible blow to copywriters worldwide. Thanks to
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Why digital marketing is killing traditional advertising
2 Steps to Get More Out of Trade Shows
Nobody goes to a tradeshow expecting to be forgotten. Everyone wants to leave their mark and be remembered. The key to being remembered at a tradeshow is to provide memor
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Evolution of influencer marketing; why you need it to build awareness about your brand
If you’re a startup you know that getting visibility is a huge factor in success. Depending on your niche, finding ways to reach your target audience in an age of ad-bloc
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How Much is Your Brand Worth? Four steps towards accurate brand valuation
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How Online and Offline Marketing Can Work Together
Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound mar
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