Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’
“You have nothing to fear if you have nothing to hide” is an argument that is used often in the debate about surveillance. The latest incarnation of that debate is curren
Is your 2016 marketing plan on trend? It may seem like every time you turn around there's a new marketing trend to figure out – and while it can be daunting to stay on to
Social media icons image via Twin Design / Shutterstock.com Ah social media, where would we be without it? No, really, what would we do with our time if we weren’t consta
It’s easy to take the power of the smartphone in your pocket—and the networks that support it—for granted. Heck, carriers are pretty much giving them away these days. But
Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion. A total of 52% of consumers discover apps via their friend
Just as travelers plan their trips to make the most of their stays, travel marketing experts need to plan their digital budgets and strategies to make the most of their s
The whole point of apps is to make money, especially if they are a free download. The idea is to get a whole bunch of people to use it so those ad revenues that clock in
Your business will likely never reach everyone all the time with its marketing messages. Instead, the best strategy to engage with potential customers without using a bro
Ninety-five percent of millennials, 90 percent of Gen Xers and 77 percent of baby boomers own smartphones. Photo: Tim Robberts/Getty Images Millennials aren't the only on
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