Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion. A total of 52% of consumers discover apps via their friend
Just as travelers plan their trips to make the most of their stays, travel marketing experts need to plan their digital budgets and strategies to make the most of their s
The whole point of apps is to make money, especially if they are a free download. The idea is to get a whole bunch of people to use it so those ad revenues that clock in
Your business will likely never reach everyone all the time with its marketing messages. Instead, the best strategy to engage with potential customers without using a bro
Ninety-five percent of millennials, 90 percent of Gen Xers and 77 percent of baby boomers own smartphones. Photo: Tim Robberts/Getty Images Millennials aren't the only on
Thinking of buying a new or used car? According to arecent study commissioned byFacebook IQ, your mobile device will play a major role in the process. The study, conducte
While data analytics and mobility present business opportunities, banks will also face significant challenges in the New Year. Thanks to the rise of chip-based credit car
Time was when a mobile strategy meant creating a buzz around an app and getting millions of people to download it. Circa 2015 the thinking has moved way beyond installs i
With your mobile apps finally made, posted, and made available through the market, you’d think your work is already done and now all you have to do is wait for the sales
Apps can be key to inspiring users to routinely use a social network. Social apps breed loyalty, and increase engagement, so it’s important to make your app accessible. T
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