Love is a strong word when describing customer relationships. In today’s market, it takes a strong relationship to remain competitive.
Oracle developed an infographic that outlines a workflow to reveal if your customer loves you.
Here’s the summary…
Stage Five Clinger
Customers are dumping your and you may not even realize it! You’re not delivering what your customers want or need and your approach could use some serious counseling.
* One third of U.S. adults have “broken up” with a brand (i.e. stopped using/purchasing) due to poor, disruptive or irrelevant marketing messages sent to them.
One Night Stand
You have a real problem getting past the first date. You seem great from the start, but when you send generic messages and don’t listen to what your customers want and need, they aren’t coming back for more. Instead, they’re running right to your competitors.
* One third of those who have broken up with a brand say they did so because their messages were generic and obviously sent to everyone.
Your customers love you and everything is wonderful! You’re making a real effort to know your customers and deliver personalized content that makes them feel extra special. This is the beginning of a beautiful relationship.
* Nearly one in five consumers say the brands they love send them not just promotional offers, but also useful or helpful content tailored to their interest or past behavior.
Congratulations! You;re heading down the aisle to a long-term relationship with your customers. Customers want to be with you and you’re doing everything right to keep the romance alive.
* 72% Nearly three quarters of consumers say that when a brand they love rewards them for being a loyal customer, it makes them want to have a long-term relationship with that brand.
Originally posted 2015-08-17 13:17:23.