Evolution of influencer marketing; why you need it to build awareness about your brand

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If you’re a startup you know that getting visibility is a huge factor in success. Depending on your niche, finding ways to reach your target audience in an age of ad-blockers and an increasing demand for transparency can be a bit of a challenge. A recent study reported that a whopping 84% of millennials don’t trust traditional advertising, so what’s a startup to do?

The answer: Gain influence.

One of the best ways to grow in authenticity and extend your reach is to tap into the world of social influencers. Before the invention of the internet, advertisers used celebrities and even royalty to add credibility to their name – and the game hasn’t changed much since. Almost 90% of consumers trust online reviews as much as a word of mouth recommendation, so it’s about finding which mouth (if you will) is going to spread your word.

Read on to learn about the evolution of the influencer and how this form of marketing is changing the way companies small and large make their message heard.

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