From YouTube To Periscope: The Evolution Of Web Video

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The world of online video has changed dramatically in the last ten years. An infographic from Switcher Studio examines the current landscape of social online video and how engaged audiences are when it comes to video.

Just five years ago, YouTube was already receiving 3 billion views per day. This was also the first time 720p HD video was available in mass market handheld devices. Users were clearly very ready for an HD user-generated revolution. In 2015, users are recording and uploading 4k video from their smartphones, and they’re more engaged than ever.

75 percent of 18-29 year olds are watching videos on their phones, and 93 percent use their phone to prevent boredom. Those 50 and older also use their phones to prevent boredom, but only 31 percent currently watch video on their phones. This is a golden opportunity for brands and businesses to reach their core audience through video.

Live video streaming is also growing substantially in popularity. According to the infographic, Facebook Live gains four-billion video views daily. Upstart services like Meerkat and Periscope already have two-million and 10 million users respectively, and videogame streaming service Twitch has more than 100 million monthly active users.

Video is expanding in every field and there are opportunities everywhere for users and businesses alike to expand their reach through video. For an idea of some of the potential numbers in play for event viewership, view the infographic below.

switcher-studio-infographic4

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Originally posted 2016-01-30 09:38:17.

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