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How Consumer Reviews Drive In-Store Sales

If it wasn’t clear by now, the presence of user reviews on your site can have a drastic impact on consumer behavior, both offline and online. An infographic from Bazaarvoice examines just how much reviews can impact offline sales.

Research-online-buy-offline, or ROBO as Bazaarvoice calls it, is something users have been doing for years now. Bazaarvoice found that 56 percent of online buyers read reviews before they make a purchase, and 45 percent of brick-and-mortar shoppers read online reviews too.

Bazaarvoice identified a ROBO multiplier by measuring the in-store revenue for items based on the amount of money driven from online purchases influenced by reviews..

Take advantage of the fact that consumers want to see and give feedback. Because users will seek it out, making that content easily available will increase revenues if customers find what they are looking for. For more information on which products users seek out reviews on the most, check out the infographic below.



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Originally posted 2016-03-15 06:06:53.

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