It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.
However, to reach journalists tomorrow, agencies and brand communicators must consider the other options gaining ground.
First, though, put down your phone.
While journalists say phone calls are the second most common form of PR-journalist contact, they’d actually prefer less contact via this method.
Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.
Originally posted 2017-01-02 16:33:01.