One of the biggest mistakes an entrepreneur can make — especially when speaking with investors, reporters, and potential customers — is to goof up his or her startup pitch.
Without a clear idea of what a startup does, investors will not invest, reporters will not report, and consumers will not consume.
Having received and heard thousands of startup pitches over the past few years as a tech journalist, I’ve heard everything from the best to the worst. Frankly, I’m always amazed when a startup founder or employee is able to land himself at either end of the spectrum, with either a beautiful execution or a total fail.
I stumbled upon and wanted to share the below infographic that clearly outlines the pillars of a great startup pitch, while also outlining six steps towards crafting that successful pitch.
Along with this graphic, I recommend checking out Robin Wauters’ one-sentence startup pitch outline. The importance of having a concise, value-driven message can never be over emphasized, and Wauters’ one-sentence outline is the perfect way to suss it out.
Originally posted 2017-03-09 15:47:02.