Make way for a new generation: New research shows that 73% of Millennials are involved in B2B purchasing decisions. But most sales teams are stuck in the past, selling to an outdated buyer and missing out on a huge opportunity.

Sales leaders, it’s time for a new awakening. To outperform competition you must engage with the Millennial mindset. So how can you strengthen sales outreach and engagement across the buyer’s lifecycle?

– [tweet_dis]23% of sales leaders don’t know if their sellers engage with Millennials at all[/tweet_dis]

– [tweet_dis]Millennial B2B buyers respond to salespeople who evoke feelings of trust, compatibility and connectedness[/tweet_dis]

– [tweet_dis]Millennial B2B buyers better pick up on digital cues, so make sure your social profiles have consistent messaging[/tweet_dis]

The following insights from Forrester’s report Millennial B2B Buyers Come of Age will help you update your sales approach to succeed with the heads-down generation. May the force be with you!