Make way for a new generation: New research shows that 73% of Millennials are involved in B2B purchasing decisions. But most sales teams are stuck in the past, selling to an outdated buyer and missing out on a huge opportunity.

Sales leaders, it’s time for a new awakening. To outperform competition you must engage with the Millennial mindset. So how can you strengthen sales outreach and engagement across the buyer’s lifecycle?

– 23% of sales leaders don’t know if their sellers engage with Millennials at all  

–  Millennial B2B buyers respond to salespeople who evoke feelings of trust, compatibility and connectedness  

–  Millennial B2B buyers better pick up on digital cues, so make sure your social profiles have consistent messaging  

The following insights from Forrester’s report Millennial B2B Buyers Come of Age will help you update your sales approach to succeed with the heads-down generation. May the force be with you!

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Originally posted 2017-12-16 09:16:31.