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How To Succeed In Social Selling: Top 9 Infographics Of 2015

There’s a seemingly endless pool of infographics about Social Selling around the world wide web, so we rounded up a handful that we think are particularly comprehensive and will save you a little time to understand why and how to implement Social Selling.

With data from Forrester, Gartner, Aberdeen and SiriusDecisions, among others, the following 9 visuals produced in 2015 show the process but also highlight the benefits that B2B organizations see in Social Selling. They clear up the confusion and offer a comprehensive overview of the topic. Enjoy!

1. 12 Stats That Prove You Need To Start Social Selling

  • 71% of salespeople believe that their role will be radically different in 5 years.
  • 57% of the buying decision is completed before the buyer is willing to talk to a sales rep.
  • Traditional sales techniques are becoming less effective in the selling process. The average cold calling appointment rate is 2.5%.


2. The State Of Social Selling In 2016

  • 61% of organizations engaged in Social Selling report a positive impact on revenue growth.
  • 72% of sales professionals feel that they are not proficient with Social Selling.
  • 74.9% of companies report an increase in their sales team using Social Selling in the next 12 months.

Infographic on the state of Social Selling in 2016.

3. The Death Of The B2B Salesperson

  • 1,000,000 B2B sales jobs will go extinct by 2020.
  • Nearly 75% of B2B buyers now say that buying from a website is more convenient than buying from a sales representative.
  • 40% of companies who don’t transform will be dead in 10 years


4. The Resurrection Of The B2B Salesperson

  • 74% of today’s B2B buyers conduct more than half of their research online before making a purchase.
  • There are four archetypes of B2B salespeople: Order Takers, Explainers, Navigators and Consultants.
  • The only growing B2B sales job will be the consultant which will see a 10% job increase


5. It’s A Buyer Funnel, Not A Sales Process

  • 84% of CEOs and VPs use social media to make purchasing decisions.
  • 9 out of 10 B2B buyers say online content has a moderate to major effect on purchasing decisions.
  • Sales Enablement tools can help sellers quickly identify where prospects are in the buying journey and support a personalized selling experience for that prospect.


6. A Proven Social Selling Routine: What 50,000 Sales Reps Told Us

  • We’ve crowdsourced over 50,000 sales professionals all over the world on their best practices. This visual describes a proven Social Selling routine to help you impact every stage of the buyer’s journey: from lead generation to prospecting and closing more deals.


7. The Experts Speak: 9 Sales Predictions That We Can’t Ignore

  • Sales tomorrow is going away from persuasion, targeting and promising. It’s going into much more collaborating all together, facilitating through professes and building ecosystems.
  • Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage.
  • Data is the key to prioritization and profiling, especially when it comes to outbound sales prospecting.

8. How Sales & Marketing Alignment Can Boost Revenue

  • By aligning sales and marketing, your company could generate 208% more marketing revenue.
  • B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth.
  • When sales and marketing teams are in sync, companies are up to 67% better at closing deals.


9. What The Fastest Growing Companies Have In Common

  • The fastest growing companies are investing more into emerging technology and training at a higher rate than slower growing companies.
  • 39% of fastest growing companies invest into industry-specific technology and advancements versus 29% of slower companies.
  • Even though 3 out of 4 executives see disruption as a constant that will only increase in the future, only 17% of them felt ready to handle it.


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Originally posted 2016-01-05 03:49:41.

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