How to use content for thought leadership

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How can you use content to establish, support or advance corporate thought leadership? If the message is too complicated, you’re not expert enough to convey it clearly. If the copy is too overtly promotional, you’re not confident enough to be a leader. We’ll try to make this simple (without being shallow): Below is an infographic that shares the lessons Brafton has learned from hundreds of clients on content strategies to effectively convey authority (and how you can measure the success of this across your business).

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Originally posted 2015-04-18 13:45:39.

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