How Women Want to Interact With Brands Online: Websites and social accounts still trump apps

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                        Women interact digitally with beauty and clothing brands the most.    Getty Images

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. “Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought,” said Influenster president and co-founder Elizabeth Scherle. She added that even though videos and GIFs are in fashion, women still prefer social posts that involve photos.

    
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Originally posted 2017-01-01 14:11:07.

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