Instagram Will Make Your Brand More Money Than Facebook

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Editor’s note: We confirmed an error in this infographic, in which “200% increase in potential organic audience since 2012” should read “100% increase”. Thanks to our reader for pointing out.


Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase.

Check out this infographic from It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period.

What does that look like? Organic reach on Facebook was about 4% in 2014, while Instagram reach was 28%.

Only 32% of Facebook users engage regularly with brands, while 68% of Instagram users do.

Instagram has 58 times more engagement per follower than Facebook.

Facebook is overcrowded with marketers (93% of marketers use Facebook), while it isn’t too late to be an early adopter on Instagram (only 36% of marketers use Instagram.)

When a brand posts on Facebook, only 6% of their follows will see that post in their news feed, while on Instagram, a brand post will go into 100% of their followers’ feeds.

Lastly, and this makes sense because if affects a brand’s bottom line: an engaged follower on Facebook is worth about $55, while an engaged fan on Instagram is worth $65. That’s a Hamilton in your pocket.

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Originally posted 2015-12-09 14:20:29.

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