Yes, building trust in business does matter! In fact, it is more critical than ever. Statistics show that people trust business more if they are active on social media. Sharing a company’s sustainability goals, activities, and challenges is one way to build trust between the business and it’s stakeholders. Social marketing executed correctly can be a powerful vehicle to build trust because social media is the transparent, engaging, and competitive advantage that a business delivers.
Originally posted 2017-01-01 14:59:53.