Learn why trust matters in business

Yes, building trust in business does matter! In fact, it is more critical than ever. Statistics show that people trust business more if they are active on social media. Sharing a company’s sustainability goals, activities, and challenges is one way to build trust between the business and it’s stakeholders. Social marketing executed correctly can be a powerful vehicle to build trust because social media is the transparent, engaging, and competitive advantage that a business delivers.

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Originally posted 2017-01-01 14:59:53.

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