While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increaselocal patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do.
If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a national chain in local search results any day. Take advantage of that starting point by making the most of your local listing. How? Check out this research and infographic from Google:
- 88% of people perform local searches from a smartphone
- 51% of those smartphone searches occur on the go (bus, train, etc.)
- Most searched for: business hours (54%), directions (53%), address (50%)
Now that you know what people are looking for, and the on-the-go conditions under which they are searching, you can build your profile accordingly. Make sure that you provide the top 3 things people want, and provide them right away. You can get into more details and your business’ story also, but make sure you don’t bury the pertinent details.
Get more tips from Google’s infographic (click image to enlarge):
Originally posted 2016-01-17 09:15:40.