Millennials’ Surprising Game Plan for Black Friday Shopping

Made sense to you? Share it now!
Share


With Thanksgiving just around the corner, marketers and retailers are gearing up for the year’s biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted demo. When product-discovery platform Influenster surveyed 6,000 millennials to get insights into their plans this year, it found that nearly the entire group plans to do at least some shopping at the annual kickoff of the holiday retail season. So marketers can rest assured they’re speaking to an engaged audience. “During these last few days leading up to Black Friday and Cyber Monday,” said InfluensterCEO and co-founder Aydin Acar, “marketers should make sure that millennials are buzzing about their brands on social media and that there is a lot of user-generated content surrounding their brands so that they don’t get left in the cold.”

black friday

Article Source: View Source

Originally posted 2015-11-23 06:30:17.

Made sense to you? Share it now!
Share
Not shareable enough? READ  E-commerce Product Return Statistics and Trends

About The Author

Related posts

Share
Share