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Mobile Apps Usage – Statistics and Trends

New infographic released by Go-Globe on mobile app usage statistics and trends indicates that mobile apps are on rampage. Why, because there are tons of people out there who understand the importance of apps in so far as helping customers receive quick content is concerned. The stats show that people spend 52% of all time spent on digital media on mobile apps, a clearest indication that businesses are making a generous amount of money via mobile apps usage.

Infographic Source – http://www.go-globe.com/blog/mobile-apps-usage/

One thing that comes up repeatedly from the infographic is that people on mobile phones or tablets are using the web less and less proportionately. Those who own smartphones spend 89% of their time using mobile apps.

What can we infer from this? Well, we are now past the mobile apps tipping point as this infographic shows. It is no longer a question of whether mobile apps are important, because it certainly is! After all, 42% of all mobile sales generated by leading businesses were as a result of mobile apps. What marketers are now interested in is to understand how consumers behave, what their preferences are and what mobile devices they use, in order to design effective mobile app strategies.

It is estimated that by 2017, global mobile app revenue will more than double to $77 billion from last year’s (2014) $35 billion. This mammoth growth in mobile app revenue clearly shows that mobile apps will become more important by the day. It is worth noting that the average time spent on mobile apps has increased by 21% over the last year.

It is very important to understand what types of apps people spend their time on. According to the stats, people spend their time on mobile apps in the following order: games (43%), social networking (26%), entertainment (10%), utilities (10%), news (2%), productivity (2%), health and fitness (1%), lifestyle (1%) and others (5%). Music (79%) health and fitness (59%) and social networking (41%) are the top three fastest growing apps categories.

Meanwhile, 85% of people prefer native mobile apps to mobile websites. Wider adaptation of smartphones and technological advancement in native apps means consumers are finding native mobiles apps to provide richer experiences than mobile web. This tectonic shift to native mobile apps has been trending for a while and indeed it has hit epic heights.   The percentage of mobile apps used only once has declined by 2% while the number of apps used 11 times or more has increased by 39% over the past one year.

This article was written for Business 2 Community by Stacey Rudolph.


Originally posted 2015-06-21 07:34:50.

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