Off-page Google ranking factors are predominantly backlinks (links directed at your site). The type and purpose of these links dictates the SEO value.
Google uses a secretive special sauce of a reported 200+ of these ranking factors to decide which websites should feature at the top of the Google ranking page. Created by www.red-website-design.co.uk, [tweet_box design=”default”]the infographic below provides a guide on which of these factors are definitely used by Google and which may not be used.[/tweet_box]
Website owners looking to improve the SEO of their site should concentrate on the ‘concrete’ factors first as these are also the factors which are most likely to hold the most SEO value.
Originally posted 2017-03-04 12:06:19.