If you work with executives, you know that they respond to numbers. To get leaders on board with any communications initiative, you have to show them how your idea will m
After finally earning a college degree, it is time for new graduates to begin their job search. However, that is easier said than done. Fresh graduates may encounter sev
Blowing bubbles with bubble gum is a pastime that is enjoyed by many kids and adults alike. You might be thinking blowing bubbles isn’t that hard, but the difficulty incr
According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds. That’s how much time you have to catch a
How are Sterling Cooper & Partners' clients doing on Twitter these days? Unmetric staffers—big Mad Men fans, clearly—wanted to answer that oddly specific question, so
“You’re watching a movie with your granddaughter and you say, “That actor sure looks familiar.” And suddenly the little girl whips out her tablet computer, taps on it a c
Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it w
Jane Austen’s perceptions about first impressions may not have been proven to be correct and had indeed been subjected to the prides and prejudices of various characters
Sure, you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Creating a great infographic requires a great idea