Microsoft expects to see new and improved search engines integrated into social networks, so users can find more content in less time. The infographic also highlights services including Periscope and Snapchat, which can be used to reach consumers in real time.
According to the infographic, content marketing is 62 percent cheaper per lead than traditional outbound marketing, with Microsoft encouraging companies to focus on marketing channels which deliver the highest results.
The infographic encourages companies to do three things to connect with consumers: be transparent, reward users for good behavior and display greater meaning.
As examples, 58 percent of consumers reportedly trust companies which produce video content, while 37 percent of Millennials are ‘strongly motivated’ by wearables which reward them with loyalty points for their activity. Finally, 60 percent of Millennials said they chose to work for their current employers for a ‘sense of purpose.’
Readers: Which marketing trends do you expect to see in 2016?
Originally posted 2016-01-09 10:10:10.