Reasons Why Infographics are Vital in Your Content Marketing Strategy
This is the third and final part of an installment for infographic creation. The objective of this part is to help intermediate to advanced visual communicators factor in the importance of making a content worthy infographic that the audience can benefit from.
It is no secret that content marketing is taking over traditional advertising, in terms of cost, distribution and effectiveness. Content marketing has been coined as one of the most innovative modes of marketing conceived.
In the State of Content Marketing 2015, Content is still King – as shown below.
In this study, Visually and JBH provided insights as to how content marketing is faring in this merry wonderland of advance digital marketing. It indicated that content marketing is and still going to be the most preferred method in any marketing campaign from both B2B and B2C audiences.
It also predicted that most of the 30 % of the more than 600 marketers, that were asked, will greatly increase their investments to support content marketing campaigns, hence the pressure to deliver highly informative and entertaining content to each audience that they have.
Content marketing is the potent force that greatly drives result and is the top digital marketing tool for any brand or industry. This report also identified the most common objective for marketers this year, as part of their content strategy in place, it is said that follower and customer loyalty will be the primary objective, followed by brand awareness campaigns and finally boost their current engagement by providing more than adequate content and offering more information and delivering helpful ideas that each industry audience can greatly benefit from.
If you scroll down at the bottom of the infographic you will see that Infographic as a content has 45% effectiveness as a content marketing tactic.
This final series intends to help you understand the need to implement the use of infographics as part of your content marketing strategy and why you should invest time, money and effort in producing them..
Visual content marketing is a powerful tool that your company, brand or industry should explore. Researches have shown that visual data is absorbed faster than an ordinary text data. Refer to the infographic below: (the number 60,000 has been argued as being exaggerated by some experts, however whatever the figure everyone agrees it is a noticeable difference).
As we have briefly discussed in part one of this series, Information Overload (IO) has led to the development of visual communication tools. As shown in the above infographic, visual presentations dates back to even before the birth of Christ. Visual communication has been vital in history narration, as evidenced by ancient writing and drawings, recovered by archeologists from all over the world that documented how the first inhabitants of the world, lived.
In the last 2 decades, studies have shown that information has grown to 5 times faster that it did in 1986 – 2014. The rapid growth of information has brought the onset of using infographics to limit the time one has to learn about something. This infographic best describe how and why visual is more competent that text data.
And now here are some data to justify why infographics are valuable content for your brand, company or industry : The List Below were collected from this SmartDraw blog
- Your brain processes visuals faster than text.We are visual learners and 90% of information to the brain are through visual learning.
- Photos on Facebook generate more “likes” and “shares” than text, video or links.
- New and different information is easier to remember when it is presented visually, rather than in text format.
- Ninety-three percent of communication is nonverbal.
- Sixty percent of people are visual learners.
- Publishers who use infographics realize an increase in traffic of 12% over those who don’t.
- Pinterest generated more referral traffic for business than Twitter, Google+, YouTube and LinkedIn combined.
The above are just list of how Infographic influences social media and online readers and audience.
Let’s try to break down the why Infographic should be an integral part of your Content Marketing Strategy
First and the most obvious reason is their Visual Appeal –
People from everywhere, from all walks of life, have this hunger for information. We love facts, figures and statistics. However, the amount of time needed to digest text data is no longer ideal in today’s digital world, hence, writers, bloggers and content marketers have resorted to images and graphics to deliver information to an audience.
According to Hubspot – a leading digital marketing firm, a whopping 40% of the audience respond better to images as opposed to text presentations. As proven by studies, the attention span of readers are very short, as reflected by the bounce rate in your website analytics, most people would scan a webpage rather than spend the time to examine and filter and process information.
By conclusion it is safe to say, that readership will increase by 40 % if you will learn how to use Infographics effectively in your channels.
It Strengthens Branding Position
Creating an infographic that tackles a topic that relates to your product or service increases brand awareness.
A visual presentation about a certain topic that your brand can tap, when effectively communicated in a well thought and presented infographic bears your brand logo and signature – if it becomes viral – because the content you share is so powerful and valuable, more people will be inclined to look for or be aware of your brand. And over time, more and more people will become familiar with your brand logo, brand perspective, mission and products or the service.
Produces Good Direct Traffic
When you add your brand logo on the infographic that you create, and people who will find it useful will look you up. Once you offer compelling content and undeniable assets before their eyes, they will be determined to know more about you, and when they do, the first they will be doing is finding your website and spending sometime on your pages.
Again a great infographic that is captivating and nourishing, when properly branded and linked to your website will generate traffic through the simple process of Click and Share.
They are good for Social Media Content
Refer back to the State of Content Marketing 2015 Report from Contently, note that Social Media content has been known to be a top B2C marketing tactic, with a 58% effectiveness rating. using full length infographics on pinterest and micro- infographic on Facebook, Twitter and Instagram increases the number of your followers. Having an infographic on your platforms will help you standout from the newsfeed text jungle.
Shareability and Virality
Facebook insights have significantly taught us the , visual content gets more engagement than text posts. Its not a surprise that companies you find actively on Social Media platforms invest on visual content creation because of the effectiveness it offers.
Twitter has made it easier to upload visuals on the platform. Third-party social media scheduling tools are constantly working on their platforms to improve image delivery on the social media platforms that they host. Hootsuite for example, has installed the capability of visuals showing up on Twitter feed when scheduled on their platform.
Pinterest now offer business accounts to subscribers in order for the users to effectively share valuable piece of content that they have. Tailwind, another scheduling tool for Pinterest has made it even easier to just collect images online and schedule them at will to show up on Pinterest profiles at any given time.
These notable platform enhancements drives marketers to utilize social media marketing to the fullest.’
Remember how the digital age brought the world at the palm of your hands. Everyone is going mobile. Every piece of information is now accessible through your laptops, tablets and smartphones. simply connect to the internet and you have everything on your hands.
Social Media platforms have created their own applications on Android and Apple products, simply to offer accessibility of information at the palm of your hands.
Click an image you find online and you get the option to save it on your phone or share it to others, via direct message or by reposting ,retweeting or sharing the same.
Provide a valuable content online and you are certain that it is delivered to everyone and every digital channel will find it.
Infographics provide easily deciphered visuals that evokes interest. They have populated the internet. Infographics are visual representations of information, data or knowledge that presents complex information quickly and clearly.
There is no better way of telling your brand story or invoking interest over your brand other than creating a well-thought, planned and executed infographic.
Originally posted 2017-01-01 14:59:43.