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A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

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A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it ...

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter, Starcom and social TV analytic ...

5:39 am
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