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10 Eye-Popping Marketing Stats From Advertising Week

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|Date: 11:59 am
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10 Eye-Popping Marketing Stats From Advertising Week

Data revealed during the annual industry event show there's no stopping social or mobile. Advertising Wee ...

Data revealed during the annual industry event show there's no stopping social or mobile. Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating th ...

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What Are You Using Your Smartphones For?

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What Are You Using Your Smartphones For?

by mediaplanningco View Source ...

by mediaplanningco View Source ...

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The top 10 things people do on Twitter

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|Date: 11:48 pm
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The top 10 things people do on Twitter

by mediaplanningco ...

by mediaplanningco ...

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Evolution Of Mobile Ads

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|Date: 6:30 pm
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Evolution Of Mobile Ads

Smartphones have been around less than a decade, and already mobile advertising is getting huge. Learn m ...

Smartphones have been around less than a decade, and already mobile advertising is getting huge. Learn more about the evolution of mobile advertising from this infographic. ...

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User-Generated Content Landmines to Watch Out For

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|Date: 2:24 pm
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User-Generated Content Landmines to Watch Out For

User-generated content is the foundation of social media. Smart brands that understand the value of this ...

User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. How ...

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How effective is email marketing?

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|Date: 8:54 pm
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How effective is email marketing?

#Marketing #audience #products #eTailers #Advertising #emails #mobileapps #mobilewebsite #socialmarketing ...

#Marketing #audience #products #eTailers #Advertising #emails #mobileapps #mobilewebsite #socialmarketing #benefits #businesses #checklist #videos #domainnames #internet #websites #searchwords #practi ...

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A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

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|Date: 7:35 pm
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A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it ...

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter, Starcom and social TV analytic ...

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How important is the smartphone to shoppers?

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|Date: 3:20 am
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How important is the smartphone to shoppers?

The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper sho ...

The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for ...

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The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With)

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|Date: 7:18 am
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The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With)

A whopping 67 percent of millennials say they couldn't live without YouTube. Media consumption habits of ...

A whopping 67 percent of millennials say they couldn't live without YouTube. Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake mil ...

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For Mum’s, YouTube knows best

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|Date: 2:33 am
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For Mum’s, YouTube knows best

Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. For example, a ...

Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. For example, a third of Mums agree YouTube ads help them decide what to buy, and 26% of Mums rely on YouTube ...

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What Consumers Are Really Looking for in a Wired Home

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What Consumers Are Really Looking for in a Wired Home

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms ...

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in a wired househol ...

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January Is The Black Friday For App Monetization

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January Is The Black Friday For App Monetization

While app downloads and engagement increase during the holiday season, as consumers give and receive new ...

While app downloads and engagement increase during the holiday season, as consumers give and receive new mobile devices as gifts, new data from AdMob by Google indicates this activity actually peaks i ...

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Evolution Of Mobile Ads

Evolution Of Mobile Ads

What Consumers Are Really Looking for in a Wired Home

What Consumers Are Really Looking for in a Wired Home

January Is The Black Friday For App Monetization

January Is The Black Friday For App Monetization