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Digital advertising in Australia: The engagement paradox

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Digital advertising in Australia: The engagement paradox

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage con ...

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data. This new infographic from agency Signal illustrates how Australi ...

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Digital Advertisers: Mad Men of the New Millennium

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Digital Advertisers: Mad Men of the New Millennium

While the televised ending of Mad Men’s Don Draper had him imagining the “Share a Coke” campaign while re ...

While the televised ending of Mad Men’s Don Draper had him imagining the “Share a Coke” campaign while relaxing on a California beach, the new Don Drapers of the world are busy asking the world to #Sh ...

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Marketers Are Spending 500% More on Millennials Than All Others …

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Marketers Are Spending 500% More on Millennials Than All Others …

To reach the 75 million U.S. millennials, advertisers need to recognize the different types. Photo: Getty ...

To reach the 75 million U.S. millennials, advertisers need to recognize the different types. Photo: Getty Images There are 75 million millennials in the U.S., and everyone knows advertisers are infatu ...

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10 Eye-Popping Marketing Stats From Advertising Week

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10 Eye-Popping Marketing Stats From Advertising Week

Data revealed during the annual industry event show there's no stopping social or mobile. Advertising Wee ...

Data revealed during the annual industry event show there's no stopping social or mobile. Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating th ...

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Digital advertising in Australia: The engagement paradox

Digital advertising in Australia: The engagement paradox

Marketers Are Spending 500% More on Millennials Than All Others …

Marketers Are Spending 500% More on Millennials Than All Others …