Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side that many neglect to talk about.
Content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more, but it also can be very detrimental to a marketing strategy — especially if it isn’t done the right way.
A successful content marketing strategy needs more than just engaging content. It needs a solid plan, concrete goals, defined metrics of success, a thorough understanding of an audience and strong promotion plan.
The infographic below sheds light on the dark side of content marketing. And what’s a better way to dabble in the dark side than a Halloween-themed infographic?
Below are resources to help you manage an awesome content marketing strategy.
In order to be successful in content marketing, it’s important to plan ahead using an editorial calendar and keep it updated on a daily basis. Here are some planning resources:
- How to Create an Editorial Calendar
- Scripted Content Planner
- The Ultimate Guide to Building a Content Team [free e-book]
Finding Your Audience
It’s also crucial to keep your finger on the pulse of your audience.
Once you have a blueprint of your content marketing strategy, where are you going to get your ideas from? Below are some resources to help you generate engaging content ideas.
- Story Ideas from Your Audience
- Using Google Trends and Suggestions for Topic Ideas
- Effective Headlines to Keep Trust
Setting Goals & Measuring ROI
Another key part of a successful content marketing strategy is measuring your content’s success. Check out our resources on content ROI:
Originally posted 2017-01-01 14:52:40.