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The Guide to Effective Infographics

Infographics are growing in popularity by the day. People and companies are discovering that an interesting visual format makes statistics easier to understand and retain. When we see a relevant picture or illustration paired next to a hard fact or number, we naturally attach meaning to the number and put it into context.

Although there are several ways to go about creating a successful infographic, [tweet_box design=”default”]it is not enough to randomly place information next to images and call it visual communication.[/tweet_box] The purpose is to maximize audience interest in your message.

Here are some easy-to-remember tips inspired from well-designed infographics:

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

–Leo Burnett (Advertising Mastermind, 1891-1971)

Make it simple.

SimpleThere is no need for overly complex designs in this format. Less is more, and negative space is your friend.

What is the most important thing you are trying to say? Take out any unneeded information, and use as few words as necessary. If it can be shown visually, don’t write it out. You don’t want to confuse the audience with too much information. Go back and edit several times to see where things can be cut out.

Make sure there are clear visual elements that tie everything together and are consistent throughout your graphic. Use repetition in your colors and shapes to create a pattern that will unify your design.









Make it memorable.

If the images are clear and visually interesting, it will allow the audience to both understand and remember what you are telling them. Hopefully, they’ll like it so much they will want to share it with others!

Remember to test your design in various applications for sharing online. You might start with one size that is optimal for embedding in a blog post, which can also be adapted for sharing on social media. Social Marketing Writing suggests a width of 735 pixels, keeping the length under 5000 pixels. Always check that the smallest text is still readable from your phone, laptop, tablet, etc.

Make it inviting.

Create a theme for your infographic with your audience in mind and appeal to their interests. Are you designing for an elementary school, for executives, or for a hospital? Each of these audiences would boast a different theme. This is where you get to use your creativity to think outside the box. There are endless possibilities! You probably already know to avoid using traditional bar and pie charts. Still, make sure your choices coincide with what you are saying and with whom you are speaking.

Illustrations are a big trend among infographics today. Even so, illustrations are not always the solution. Below is a good example of how the designer used photography and minimal san-serif text as the visual element. [tweet_dis]It works because the images convey both the information and a more serious tone, which communicates the designer’s desired mood of the message.[/tweet_dis]photographyexample3photographyexample2

Make it fun.

OneSceneExampleThink of your infographic as telling a story. Avoid compiling information together that is unrelated, but instead keep a common thread that runs throughout the graphic.

For example (see left), this designer organizes information about plastic buildup in oceans into one, comprehensive scene. Dump truck data lines up on a bridge above the water and marine creatures underneath sea level are categorized into statistics.

Another way to tell a story is by repeating a series of scenes to lead the reader from one point to the next. Check out how Mashable’s Tech Term Pronunciation Poll divides each section of the graphic with a funny illustration of two people sitting across from each other pronouncing the term differently. Each illustration varies slightly in color and information, but the style remains the same.

Screen Shot 2015-10-07 at 11.46.51 AM

[tweet_dis]Invite your audience into your infographic with a strong header and attention-grabbing information.[/tweet_dis] Keep their interest by providing visually and contextually engaging grounding points along the way. Avoid making it too long, or you might lose your audience’s attention. Ration out your important info by starting with the most powerful piece of info to draw in the reader and ending with a conclusion or call-to-action.

Design for millennials.

[tweet_dis]Millennials digest information quickly, carefully, and frequently. Grab their attention while they’re scrolling through an article or news feed with a striking infographic and change the way they read content.[/tweet_dis]

#infographics #millennials

Source: Canonball

Originally posted 2015-11-14 05:12:16.

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