In a State of B2B Content Marketing Survey aimed to discover the top challenges for B2B content marketers, 126 B2B marketers were asked to choose their top obstacles to creating effective content. The top 3 reported issues were:
- It takes too much time
- It’s too labor intensive
- Can’t get customers to talk/go on the record
Other notable findings from the survey:
- The median time to produce a finished content asset was 5 weeks.
- 94% of respondents felt the voice of their customers was most effective in convincing prospects to buy.
Here’s an infographic that sums up our findings: