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What Can Instagram’s Most Popular Pets Teach You About Marketing?

Trying to keep up with brands like Nike and Starbucks on Instagram? Consider this: There are four-legged friends who are way more influential than you.

While not everyone can be an adorable corgi, you can learn from how effective Piggy Spears and Marnie the Dog (who is verified) have been on Instagram—despite lacking opposable thumbs.

A new infographic from Marketo and Column Five finds that integrating pets into your social marketing campaign can work (if appropriate for your brand). Considering that 65 percent of U.S. households have pets, using the office pup in your next video can be a way to foster a connection.

Marketo’s Ellen Gomes explained:

There’s a reason why each year some of the top Super Bowl ads feature animals, and that’s because it works to engage audiences. This year, some of the top ads included animals, for example, the Heinz’s wiener dog stampede, the already infamous Mountain Dew’s puppymonkeybaby, dogs trying to get Doritos, and amarmot for Marmot. One reason these ads do well is because of testing—brands making a big investment want to make sure they create an ad that resonates. Another reason that they come out on top is that having animals in your advertising makes it stickier and more memorable. In fact, Adweek just did a field poll on whether commercials featuring animals or celebrities were more liked and memorable. The overwhelming consensus? Animals.

Check out the infographic below for more information.

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Originally posted 2016-03-29 09:45:46.

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