web analytics

What’s your favorite color?

That’s the question we asked … and more than 2,000 people from 120 countries have answered! Since November 2011, survey respondents have weighed in on their favorite and least favorite colors. They also have been telling us where they are from, their age, and their gender.

We love blue and green…and hate brown and yellow!

Early on, favorites emerged, and they have held mostly true as the responses roll in. When it’s too close to call, you’ll see someone in half one color, half another, showing the top two responses. One thing for sure, if you’re designing something for the under-70 crowd, you can’t go wrong with blue or green. If you’re creating something for seniors, using red could be a great choice. And, unless there’s a strong reason for using brown or yellow, you might want to avoid those as your primary colors. Let’s take a look at the results:

Male Color Preferences by Age

favorite colors of men and boys by age

Female Color Preferences by Age

favorite color of women and girls by age

Color Preference by Gender

favorite and least favorite colors by gender


respondents to the color preferences survey by geography and gender

Some frequently asked questions:

Did you know you forgot pink?

Yes, and people wanted to vote for it for most AND least favorite. If we created a new survey, it would definitely be there. (Plus, isn’t it just technically a shade of red?)


Don’t people like different colors for different things?

Of course. We actually talk about just that in “Selecting colors for design projects.” But, judging by the number of people who were willing to pick just one, we bet that most people do have one they generally like more than others. Think of what color you would select for your personal toothbrush if you saw all these colors offered in the store.

Don’t you think it would be better to be more specific on where people are from, for example, eastern U.S., southern U.S., etc.?

No way! In fact, we wish we had just made it a question of which continent you were from so we had more data from each place. There were so few from each country other than the U.S. that we’re not even going to analyze the differences based on culture. If we get more answers from other countries, we’ll share that information.

Why do older people like red so much?

As our eyes age, we sometimes lose the ability to distinguish between blues and yellows. The color that stands out the most is red, so that may be why we are more drawn to it as we age. Or maybe it was just a cool color when they were growing up in the first half of the 20th century!

This poll isn’t very scientific, is it?

I’m a designer, not a scientist! But it still is interesting to see the differences emerge in the responses we’ve received so far.

The written responses on sites where we posted the link have been all across the board:

  • Decisive: “Green!” and “Always red” and “REDDDDDDD!!!!!”
  • Descriptive: “Warm Red or Fiery Red!” and “Skyblue”
  • Specific: “100C 100Y 10M 30K” and “I think I would have to go for British racing green (Pantone 5535)” and “Blue, RGB: 102.204.255, HEX: 66ccff” and “Blue: not a power blue and not a real dark blue, more like somewhere around PMS 285 blue” and a personal favorite: “1 micrometer (wave length) or maybe 10 micrometers”
  • Silly: “Plaid” and “Iridescent” and “They still don’t let you pick ‘clear.’ Oh well….”
  • Angry: “This is not a scientific study” and “I like different colors for different things. This poll is junk.”
  • Entertaining: “Blue … not into that purple crap” and “Blue NO RED Auuuuuuuuuuuggghhhh…” (Monty Python “3 Questions”)

comments in chat bubbles

View Source

#design #infographic #onlinemarketing #webdesign #webdevelopment #colors

Originally posted 2015-06-05 01:36:26.

About The Author

Related posts