When you think of a salesperson, you might picture a man in a suit with a briefcase pounding the pavement, going from business to business trying to sell his product or service. Perhaps you think of direct mailers, but so many of those mailers get thrown in the trash without even a glance. Consumers are bombarded with sales tactics and marketing ploys. So, what can you do, as a local business owner, to set yourself apart?
The simple answer is Inbound Marketing.
But what is Inbound Marketing?
Inbound marketing is an overall strategy that involves several different components:
Today, marketing platforms are more about having the customer come to you instead of you going to them. Focus on your strengths. Sell problem resolution, not a product or service. Our lives are busy, now complicated with handheld devices and our allegiance to them. Consumers don’t want to read lengthy ad copy nor do they have time to listen to your sales pitch.
If you do manage to catch a few minutes of a person’s time, the local s/he will undoubtedly be silently thinking, “But what can this do for ME? How can this product/service make MY life easier?”
Originally posted 2016-02-04 07:05:26.