Great for sharing information in an easy-to-read format, they’re being used everywhere from websites and blogs to social media and marketing emails. They’re highly visual and provide businesses with a number of key marketing benefits.
Infographics – a mixture of text, graphics and statistics
Infographics have been around for a good few years now, so most people will have come across one at some point or other. They’re easily distinguished by their highly visual nature – a mixture of quirky graphics, attractive fonts and bright colours that capture people’s attention.
David Bryan, Managing Director of Birmingham-based SEO agency Opace explains: “One of the great things about infographics is that they make data fun! Whilst the majority of people wouldn’t stick around to read a lengthy, text-based report, they will happily spend a few moments to read through an infographic and get all the information they need – not only this, they’re more likely to share or re-use the infographic, and with any luck provide you with a natural link to aid SEO. Businesses looking to get their messages across to customers can therefore greatly benefit from using infographics.”
More benefits of Infographics
Infographics aren’t only great for engaging with customers but also boosting the results of SEO and internet marketing campaigns. They can be integrated with a wide range of channels including blogs, social media, email marketing and video marketing in order to heighten their results.
One of the key benefits of infographics is that they’re highly shareable. Their attractive nature makes people want to share them on their social media pages, blogs and websites. This is fantastic for brands, as it not only spreads their message further afield but also drives traffic back to their websites.
Getting featured on high authority blogs and websites is also extremely important to brands in terms of marketing and SEO. If people like your infographic and re-use it on their own website, they’re likely to provide you with a natural backlink attributing you as the provider. Natural backlinks like these are great for passing link juice and encouraging Google to give sites a rankings boost. The same goes for social signals like Facebook ‘likes’ and Twitter ‘retweets.’ The more social signals a brand’s infographic gets, the more likely Google is to rank the brand higher in its search rankings.
Big SEO value can be gained from getting featured on reputable news sites. This is why many companies are sending their infographics alongside press releases to journalists for their consideration. It only takes one link back from a news outlet like the BBC to boost a website’s rankings significantly.
Increasing brand awareness
Whilst infographics used on social media and in marketing emails can increase traffic, they can also have a positive influence on brand awareness.
Brands that incorporate their logo into their infographic designs and keep them consistent with their branding stand a great chance of becoming more recognisable to web users. The more memorable an infographic is, the more likely people are to trust the brand that created it and feel comfortable giving them their business.
David Bryan says: “As a forward-thinking SEO agency, Opace prides itself on keeping up to date with the latest trends, hence why we have been using infographics as a core part of our SEO and internet marketing services for several years now. We have been producing infographics on demand for clients as well but have only recently started offering infographic design and marketing as standalone services. The thinking here is that we have always enjoyed working with clients as part of a mixed team delivery, so why should infographics be any different. If they have an in-house marketing team to deliver SEO but lack the research, copywriting and design skills to create infographics, we can support them.”
He continues, “Integrated with social media, email marketing, blog content and video marketing, infographics have the potential to boost the results from marketing campaigns significantly and allow companies to get a step ahead of their competitors. We believe in taking an integrated approach to digital marketing and have already experienced great results from using infographics as a key part of the marketing mix.”
Creating an effective infographic
However, the surge in popularity for infographics has meant that companies must find ways to ensure their own offerings stand out from the crowd.
The more unique an infographic is, the more likely people are to respond to it and want to share it across social media and blogs. This is why it’s recommended that companies do their own research, rather than borrowing it from another resource.
In addition to uniqueness, infographics also need to be attractive to look at and user-friendly. After all, they’re supposed to provide an easy and visually engaging way for people to consume information.
Finally, infographics must be easy to share. Including a code that others can embed in the HTML of their blogs and websites is great for encouraging sharing, as is including social media share buttons.
Originally posted 2017-01-01 14:39:27.