The numbers are in and brands still to this day prefer to communicate via email, and consumers still want to receive them. In fact, [tweet_box design=”default”]77% of consumers said they would prefer to receive marketing materials via email[/tweet_box] over any other lines of communication.
That being said, how do you create emails that stand out from the others?
Marketo has created a cheat sheet of sorts in the hopes of providing you with the references needed to plan out all your future email campaigns.
You will learn:
- How much time your peers are spending strategizing.
- What other marketers are testing.
- When the perfect time to send is.
- And why you should design your emails to be mobile ready.
Originally posted 2015-10-15 04:58:59.